Step-Ahead: JUST THINK.....!!!

“Lawn prints, lawn prints, lawn prints! Each and everywhere. Every second billboard is displaying lawn prints. What the hell are these??? These ads suppressed the feelings of those who can’t afford them.”

Above sentences were the remarks of a lady, while travelling in bus.

Ads or advertisements! A way to persuade audience. Ads can be displayed on TV, newspaper, radio, internet or billboards etc. Nowadays advertisements of lawn prints are very common and in season as well.

Media, one of the most important tool or medium of communication. Today’s media is very fast, almost working in every field of life. Media, being the medium of communication attracts every person towards it by different means like soaps, reality shows, news, entertainment programs, films etc. The basic purpose of media is to provide information, awareness and entertainment, but what about Pakistani media?? Is it doing so????

If we talk about ads, there are so many vulgar ads that show on TV very commonly again and again. Just advertisements are not only the target here but the majority content of media. Few days before, we study that media shows everything, it depends on public what they want to see. My question here is that, why media only blames public? Media are the trend setters, they introduce different new trends then how can they say that it depends on public. For example: if someone watching a good drama with their family and suddenly advertisement of “fresh-up” appears on TV screen, what happened then? Same goes with the billboards, so many ads displayed on them, we do not intentionally watch them but they appear in front of us while travelling, what then??

“BREAKING NEWS” is one more example. It is so common. Studies have made that breaking news is one of the biggest examples of ongoing depression and frustration in our country.
Above are some of the examples that create jealousy, frustration, depression and other severe problems in Pakistan. I think a big reason of all these problems are the irresponsibility of media owners and organizations. They are just running behind their “RATINGS”, money and fame, factor of social responsibility is disappeared somewhere.